EdgeWise, a new venture of Edge Communications, Inc., draws on the talent and experience of senior writers and journalists to develop quality, publishable copy for businesses large and small. We help organizations and professionals tell their stories and share their expertise in a compelling way, crafting and refining messages for any number of audiences: customers, prospects, employees, investors, senior management, consumers and the media. Our writing services are offered on a sustaining, contract-basis or per project, and can augment ongoing public relations and/or internal communications efforts.

EdgeWise management hails from Edge. Since its founding in 1996, the firm has provided full-service public relations to more than 150 organizations, from pre-IPO startups to members of the Fortune 1000 – in technology, consumer products, life sciences, professional services, e-commerce, advertising and human resources.

EdgeWise isn’t a content farm. We are, instead, committed to custom and original copy development, addressing a full range of strategic and tactical needs. We’re the place to go for outsourced corporate communications. We have a reputation for responsiveness and accountability, and for getting it right first time out. We take work off our clients’ plates, extend their PR or communications teams, and build enduring relationships based on the quality and timeliness of everything we produce. When there’s writing to be done, EdgeWise gets a word in for our clients.

Based in Los Angeles, EdgeWise has a presence on the ground in major markets throughout the U.S.

EdgeWise consists of senior talent -- veteran writers and journalists -- who develop quality, publishable copy for businesses of all types and sizes. We offer writing services on a sustaining, contract-basis or per project and can supplement ongoing public relations and/or internal communications efforts.

Whatever organizations require -- in a crisp, clean and timely fashion. Our suite of services includes:

Long-form and short-form writing for print or online publication: news releases, case histories, op-eds, blogs, podcasts

Newsletter and website copy

Essential “process” documents: scripts, treatments, pitch letters, speaker abstracts

Corporate or internal content production: eBooks, white papers, speeches, presentations

Populating social media campaigns with compelling and original content.

Any organization or department in need of quality copy preparation, from concept to execution: that is, anyone in corporation communications, public relations, content marketing, social media consulting and/or senior management.

We’re quick studies: versatile, fast and literate. Our team consists entirely of senior-level communications and editorial professionals who know how to tame complexity and capture an organization’s voice, eschewing fluff and hype, and turning out tight, publishable copy that conveys messages with clarity and flair.

Ken Greenberg is founder and president of Los Angeles-based Edge Communications, Inc., ranked by O'Dwyers as among the top 50 technology public relations firms in the nation. Since its inception in 1996, Edge has used strategic communications and a journalistic sensibility to help propel the growth of nearly 100 companies -- ranging from giants like Kaiser Permanente, Pacific Telesis and the Los Angeles Times to start-ups like NetZero, CarsDirect.com, Ebates and Green Plug.

A journalist at heart, Greenberg began his 30+-year career with general assignment positions for suburban dailies, weeklies and magazines in Louisiana and Connecticut, and contributed regularly to the San Francisco Chronicle. He served as a book editor for small publishing firm, news editor of a rural California daily, and senior editor for PC World Magazine in San Francisco, when the personal computer was young. Greenberg holds a bachelor's degree in political science from Claremont McKenna College (summa cum laude) and a master's degree in journalism from Columbia University.

For more information:
info@edgewise.us.com